Internet is Fun @ Vodafone – Is it so?

This IPL season 5 has given the opportunity to the advertising agencies to come up with new and attractive visuals for its clients to attract consumers. One of the famous advertising agency is Ogilvy & Mather, which came up with the ad for Vodafone. The Vodafone ads are usually full of innovation and creativity in delivering the message, but this time it was not up to the expectation.

Here is the commercial:

A comparative Table:

 

These advertisements resembles Takeshi’s Castle program in Pogo channel,  with a view to depict   two teams on the ground  playing, while comments are given by the commentator. It ends with a statement “Internet is Fun on Vodafone”. This advertisement is confusing and the connection to the brand is not 

convincing.

The uniqueness of Vodafone was the Zoo Zoo ad which created interest to watch and gave credibility, with a differentiating factor and competitive advantage. But now, is it true that they have not met this benchmark?

What was missing?

•    The background visualising was very old like watching black and white ad.
•   The target audience expectation was not fulfilled; rather it made them bored.
•    The concept was good but the portrayed style is not suiting the IPL season.
•    The character used in the ad was anonymous and no way connected.

The IPL season  target audience is mostly people under the age of 35 years. They cross their fingers after every over and they eagerly wait for the next over. At the time watching these ads, may irritate them.

So people, what’s your view about this ad? Do you agree with my views?